
by
Remar Sutton (rev. 7/02)How
much money do you think educated car buyers
can save over uneducated buyers when buying
the same car? Would $5,000 get your
attention?
Not long ago, I was involved in an
undercover filming at a dealership where
consumers paid that whopping difference on
the same car. And the difference in the
customers? One couple made the "big
mistakes" outlined here; the other didn't.
While you may not save $5,000, you'll save a
bunch if you avoid these classic car-buying
errors.
1. Showing enthusiasm.
If you act excited, the sellers
know they have a unique product
you want. The price goes up
instantly. Keep that enthusiasm
in check until you've driven
home. Sneer a little if you like
the car.
2. Buying in a hurry. If
you buy on your first visit to a
dealership, you don't have time
to compare. Take your time. Be
willing to walk away. The price
at most dealerships falls
quickly if you move slowly.
3. Giving deposits before
the dealer approves your offer
on a vehicle. Feel free to give
a deposit, if you really want a
vehicle. But don't give it until
the boss has said "yes." Some
dealerships use deposits to keep
you there while they try to
convince you to pay more. And
you can't leave if they have
your deposit--money, a credit
card, a driver's license, or
your kids.
4. Being switched to
leasing without doing your
homework. Because dealerships
make a much larger profit if
they lease rather than sell,
even the best dealership is
going to try to "switch" you.
They'll try to convince you
leasing is cheaper than buying.
In most instances, it isn't. If
you want to lease, fine. Just
don't do it on the spur of the
moment.
5. Trading in your old
car without knowing its value in
advance. A dealership has the
right to give you the least you
will take for your old car. But
you have a right to get the most
your car is worth. To know that
value, simply clean it up, and
try to sell it to several used
car departments. The highest
amount you're offered for it is
your car's real value right now.
Don't accept less than that in
trade.
6. Financing
automatically at the dealership.
Dealerships may not be the
cheapest place to finance. To
find out, simply bring a copy of
the filled-out dealer contract
to your credit union and compare
contracts. If the dealership
won't give you a copy, they're
probably telling you they're not
really the cheapest.
Big mistakes, big bucks out the
window. We like to help you preserve
your money--that's what credit
unions are all about. Avoid these
mistakes, and put that money to work
rather than throwing it away.
Editor's note: Remar Sutton's
car-buying tips have been featured
on "Good Morning America," "Today,"
"20/20," "Nightline," and in
magazines such as People, Newsweek,
and Credit Union Magazine. He's
President of the national Consumer
Task Force for Automotive Issues. He
writes this column exclusively for
credit union members.
Copyright 2002 Credit Union National
Association Inc. Information subject
to change without notice. For use
with members of a single credit
union. All other rights reserved.
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